Entrepreneurship is often associated with freedom. No boss, making your own choices, building something that is truly yours. But how free are entrepreneurs, freelancers and organisations today? And more importantly: is freedom genuinely the key to happiness in entrepreneurship?
At Flexado, we believe it is. But not as an abstract idea. Freedom is not just something you feel, it is something you can actively shape.
Freedom as the foundation of modern entrepreneurship
Freedom means being able to choose where you work, how you work and when you work. This need is no longer a luxury, but a fundamental shift in how people view work. Data from Statistics Netherlands (CBS) shows a steady growth in the number of self-employed professionals over recent years. More and more people are consciously choosing autonomy, flexibility and independence over traditional, fixed structures.
The same shift is visible within employment. Hybrid working has not disappeared since the pandemic; it has become the norm. According to reporting from outlets such as the NOS News, flexibility in working hours and location is now considered a decisive factor in job satisfaction and even in the choice of employer.
These developments make one thing clear: freedom is not a trend, but a structural need.
Happiness, autonomy and productivity
Research into workplace happiness has long shown that autonomy is one of the strongest predictors of satisfaction and motivation. People who have influence over how they work experience greater engagement, lower stress levels and a healthier work–life balance. This applies to employees, but especially to entrepreneurs and freelancers.
At the same time, freedom does not mean a lack of responsibility. Entrepreneurship requires discipline, accountability and deliberate choices. That is precisely why it is essential that the foundations are well organised. When people are constrained by rigid structures, long-term commitments or a lack of flexibility, they lose the space to grow and to build their business in a way that aligns with their lives.
Behind every business is a human being
At Flexado, we see entrepreneurs, freelancers and companies every day who are forging their own paths. People who do not fit into a single mould, but who create their own way of being successful. Some grow rapidly others consciously choose to remain small. Some work internationally, others locally. What connects them is the desire to remain in control.
That is why we believe that good entrepreneurship starts with recognising the human behind the business. Behind every organisation is an individual or a team with ambitions, responsibilities and a desire for balance. In that sense, freedom is not only about movement, but also about the ability to adapt when life demands it.
Freedom as a condition for sustainable growth
Economic data shows that flexibility and adaptability are becoming increasingly important in a changing labour market. Organisations that embrace modern ways of working are better positioned to attract and retain talent. Entrepreneurs who maintain a flexible cost structure can respond more quickly to opportunities and change.
Freedom, therefore, is not just a personal value, but a strategic choice. It enables people and organisations to grow sustainably, without becoming trapped in structures that once made sense but no longer do.
Our belief
At Flexado, we create space. Space to choose. Space to move. Space to do business your way. We believe that freedom is not an end in itself, but a prerequisite for happiness, growth and success. Not by letting everything go, but by consciously enabling choices that reflect how people want to work and live today.
- Freedom to choose where you work.
- Freedom to decide how you work.
- Freedom to be happy in your entrepreneurship.
And it is that freedom where, in our view, truly happy entrepreneurship begins.
